№ 001 · THE MODERN FASHION MARKETPLACE

Days, not weeks.
Lower prices.
Just as accurate.

Coat Rack checks every listing for authenticity, condition, and fair pricing — in minutes instead of weeks. No middleman markup. No guesswork.

WAITLIST · OPEN
Early members get first access when catalog opens. No purchase required.
99.3%
Median verification confidence
across 12,000 test pieces
4.2 min
Average listing turnaround
from photo upload to live
$1.2M
Saved vs. incumbent fees
in simulated resale cohort
0
Authentication middlemen
between seller and buyer

Tagged. Fingerprinted. Scanned.

PHASE I At listing
SELLER · MINUTES
STEP 01
Affix tag

A numbered, tamper-evident chain ships from Coat Rack. Attach it to the piece, in-frame, before the first photo. Holographic, microprinted, bound to your account.

STEP 02
Fingerprint

Six angles, with the tag visible. Stitching density, hardware micro-features, fabric topology, leather grain — extracted as a per-item signature unique to this piece.

STEP 03
Verdict

Scored against the reference set. You see the confidence score, the comparators, and a price suggested from comparable resales. The listing goes live.

PHASE II At receipt
BUYER · 72 HOURS
STEP 04
Scan

Buyer scans the tag on arrival. The serial verifies live against the registry — flagged the moment it doesn't match the listing it was bound to.

STEP 05
Inspect

Receipt photos are compared to the listing fingerprint. Same-factory superfakes show up here, not in the photos alone. Funds stay in escrow until the window closes.

STEP 06
Release

Buyer accepts. Funds clear. Anything that slips through is covered by the guarantee — built into the take rate, not an upsell.

An example catalog page

Six fabricated pieces, for illustration. The marketplace opens to the waitlist first.

Maker
Piece
Year
Confidence
Ask
001
Maison Margiela
Replica low-top, suede
2021
99.4
$380
002
The Row
Margaux 15, suede
2023
99.1
$2,100
003
Lemaire
Croissant bag
2022
98.7
$520
004
Comme des Garçons
Wool blazer, AD1998
1998
97.9
$640
005
Prada
Re-Nylon shoulder bag
2020
99.5
$890
006
Supreme × MM6
Box Logo zip hoodie
2026
99.2
$700